Google Analytics: A Beginner’s Guide. With the help of this course you can Get past the dashboard and find actionable data with confidence..
This course was created by Matt Bailey. It was rated 4.8 out of 5 by approx 2027 ratings. There are approx 17106 users enrolled with this course, so don’t wait to download yours now. This course also includes 3.5 hours on-demand video, 1 Supplemental Resource, Full lifetime access, Access on mobile and TV & Certificate of Completion.
What Will You Learn?
Understand the Google Analytic Dashboard
Understand and apply key terminology
Find popular pages and how they contribute to revenue (or success)
Troubleshoot poorly performing content or pages
Track a monetary value for actions, goals and outcomes
Learn skills necessary for reading Google Analytics reports
Create goals that provide measurable outcomes for your marketing efforts
I created this course, because too many businesses and businesses owners have told me that they have Google Analytics, but they just don’t use it. When asked, the reasons are usually, “too complicated,” “not sure what to look for” or “I just don’t understand.”
That is so unfortunate, because Google Analytics contains information that can make an immediate impact in growing your business! The difficult part is finding information to help you set it up properly, understand the interface and how to read the reports.
In this course, I’m going to use a lecture format, but with dozens of Google Analytics screen captures to help you navigate alongside as I teach you how:
- Customize Google Analytics to work specifically for your business.
- Dominate the terminology
- Evaluate reports based on your questions
- Segment, contrast and compare
- Find easy “wins” to improve your website
- Track revenue
- Assess the value of your content
I’ll also teach you how to think differently about analytics. I’ll also teach you the skills necessary to analyze and identify problem areas or opportunities to grow your business.
In my 20+ years of experience in Digital Marketing, nothing makes as big an impact as utilizing analytics to find problems or drive increased revenue to your business.